Among the most easy and popular ways to started building a passive recurring income stream online is to begin a website or blog site.
However there’s so much details out there therefore many different options and directions … where do you even start?
Well, I know it might appear a little bit frustrating on the surface area, specifically if you’re brand name brand-new to making cash online, but much like most things in life, so long as you have the RIGHT details, it’s really pretty simple.
Essential Tools You’ll Need
So, to begin with, you’ll require a couple of vital tools to get started. The first is a domain name (the real URL that people key in to access your site) and you’ll also require a hosting account (this is where all the files of your website are stored – websites, images, videos, and so on). Media Temple App
The first is thing you will need is your domain name. This is simply the URL that people will type in to get to your site. For example http://myveryfirstwebsite.com.
Now, if you purchase your hosting account initially, they’ll generally include one domain totally free. When I first started out that’s what I did. But now I would highly suggest keeping your domains different from your hosting accounts. This makes it a lot easier to move domains or reroute domains to various hosting progressing. Sometimes you may wish to change hosting companies due to a problem with support or that specific hosting supplier.
And similar to there are numerous terrific hosting suppliers, there are also several domain registrars you can go through to buy your domain.
But the one I like the most is Namecheap. They’re really easy to use and they have good support.
To find your domain, you may already have one in mind, so you if that’s the case you can just search for it using their website to see if it’s available.
If it’s not, you can either go with an alternative domain extension like .net or .org or many times Namecheap will give you recommendations and suggestions based on what you typed in.
A tool that you may also find useful when coming up with a name for your website or blog is LeanDomainSearch.com.
I know there are a lot of domain extensions out there these days, but if possible I would still do my best to find either a .com, .net, or .org.
Just like there are several options when it comes to where to register your domains at, there are a whole bunch of hosting providers.
Some are good. Some are bad. And some are just ok.
I personally like to go with companies that have been in business for years and years and have solid support and feedback.
There are several great solutions out there, and each reputable one has their strengths and weaknesses. But if you are planning on using your hosting for a few basic blogs or websites, and maybe you’re expecting a few thousand visitors each month to each of your sites, I would go with a hosting provider like SiteGround.
They’ve been around for numerous years. They’ve got solid support. And especially if you’re simply beginning, you’re going to remain in excellent hands with your site, without having be some techno nerd when it comes servers and things like that.
Things To Consider Before You Invest In Hosting
Do you need an SSL?
If you’re going to be offering anything directly on your site, not affiliate products, but anything e-commerce, where you’re offering a product directly on your site and accepting payment, you will most likely wish to think about purchasing an SSL certificate. This is how you get the “https://” on in the URL of your site instead of “http://“ and adds and extra layer of protection for visitors and customers of your website.
Most of the time a FREE SSL certificate is include in your hosting package. To double check it should tell you if you do or not on the hosting plan comparison on the site. If you don’t see it though or are not sure, just reach out to support and they will be able to point you to a package that does…and sometimes the SSL certificate may be an additional amount…it all varies on the hosting provider.
An alternative to purchasing an SSL certificate is to use a service called Cloudflare. Cloudflare helps to protect your site viruses, bots and malware and also gives you a free SSL certificate. Media Temple App
You’ll need to point your domain to Cloudflare and then Cloudflare to your hosting account. It’s very simple and you should be able to find instructions on how to do that either on YouTube or by reaching out to your web host.
What Is A CDN And Do I Need One?
CDN stands for contend delivery network and is basically techno babble meaning your site is going to load a lot faster. The method a content delivery network works is that your site is cached on several servers around the world, so if someone accesses your site from Italy, the CDN is going to pack your website for that user from it’s closest location to Italy, so that it loads in the shortest quantity of time for that user, so that they have the very best possible experience with your site.
We’re generally talking about microseconds here, but this becomes more and more important the more visitors you attract to your site.
Some web hosts have CDNs integrated in to their network but then if your website begins to just go viral and get lots of traffic you might wish to consider either a host that specializes in and is understood for the CDN or upgrade your hosting package/plan at your present supplier.
Connecting Your Domain To Your Hosting Account
So, just to recap, I would find and register your domain name FIRST. Again, I recommend using Namecheap.
And then once you have your domain, you can sign up for your hosting account. For this I recommend going with SiteGround.
Alternative Hosting Solutions
SiteGround is just one of many hosting providers out there. These are a couple other alternative options you may want to consider:
As you’re creating your SiteGround hosting account, there will be an option to select if you’d like to setup a brand new domain with SiteGround or if you have an existing domain that you would like to point to your hosting account. You’ll select the option that you already have a domain and just want to point it to the account you’re setting up.
Pointing Your Domain Nameservers To Your Hosting Account
Okay, this sounds really technical and complex, but it’s actually quite simple.
So, once you’ve got your domain name and hosting, you need to point your domain to your hosting account, so that when people type in your URL (http://myveryfirstwebsite.com) it actually pulls up your website content instead of just the parked domain page from your domain registrar.
For instructions on how to do this, watch the video below…
TIP: When choosing a hosting account, I extremely recommend going with a plan that enables you to have unlimited domains (considering that most people ultimately have more than one). So, if you do this, it’s truly simple to include additional domains to your account. You’ll simply go to your cPanel or back office dashboard and click the button that says something similar to “add domain” and you’ll type in the URL of the domain and include it to your account. Then you’ll need to point the nameservers of that new domain from your domain registrar to your hosting account, similar to you did for the initial domain you added. And now you have more than one domain indicated your hosting account!
How Much Does Web Hosting Cost?
Among the reasons that starting a blog site or website is one of the very best online businesses to start is due to the fact that of the very low start-up cost.
The rates of most hosting bundles is usually just a few dollars monthly, or you can spend for a year or two upfront and conserve a portion.
Every hosting company has different names for their strategies and plans, however I would begin with whatever bundle permits you to host endless domains.
Looking For Hosting Coupons And Deals?
Compared with other services you can begin online, a hosting account is currently among the most affordable things you can invest in … but to make it much more affordable, there’s generally great deals of deals and discounts that you can find.
If you’re setting up a new account, you can usually find coupons, discounts, promos, or special Black Friday deals posted to popular deal sites like RetailMeNot.
Need Additional Help Or Have Questions While Selecting Your Hosting Package?
If you have other specific questions during the hosting signup process you have several options to get your questions answered.
The first place to check are the host’s FAQs (frequently asked questions) and knowledge base. Here you’ll find answers and solutions to many of your common questions.
However if for some reason you don’t discover exactly what you’re trying to find there, you can reach out to support straight by emailing, calling or sending a message through live chat.
The host’s contact details need to be plainly displayed on their site. However I’ve found that live chat usually gets the very best and fastest action to any concern.
Installing WordPress On Your Blog
Once you’ve got your hosting account setup, the next thing you’ll want to do is install WordPress.
This is actually really simple and if you login to your SiteGround back office or cPanel, you should see an option somewhere to install WordPress with 1-click. If you can’t find this option, reach out to support and they’ll be happy to assist you.
But doing this will install WordPress on your site/blog.
There are other blogging platforms such as Joomla and Drupal, but WordPress is by far the easiest to use and most popular blogging platform. It also has way more templates and plugins than the other two, so that’s why I recommend going with WordPress.
Setting Up Your WordPress Theme
Ok, so now you have WordPress installed, but you don’t want your site to be just some basic generic template. You want to be unique and somewhat customized.
That’s where WordPress themes come in.
There are a few great FREE ones, however, if your website is going to be an authority website or blog site in your specific niche (essentially you’re going to put a lot of effort and time into publishing good content on it and making sure people can find it in the online search engine) then I would EXTREMELY recommend opting for a Premium WordPress style.
When I produced my very first WordPress site, I was extremely low-cost and utilized the best FREE themes I could find, but after some time I understood it’s far more worth it to invest $40-$100 one-time on a high quality Premium WordPress theme that’s going to provide me the ability to tailor it simply how I desire, which I can use on all my other websites.
There are a lot of great Premium WordPress themes and websites out there, but here are a couple that I really like:
Essential WordPress Plugins
Once you’ve got your theme selected and installed, I recommend installing a few WordPress plugins.
Plugins basically just give extended and enhanced features to WordPress.
There are tons of them out there and I don’t want to overload you with gobs to install, but these are a few that I install on most all of my sites and I recommend doing the same.
Akismet – helps protect your blog against comment spam
All-in-One SEO Pack – recommended plugin for optimizing your site content to rank in search engines
Google Analytics by Monster Insights – makes it super easy to connect your Google Analytics account to your site or blog, so that you can track your website traffic and get insights into the kinds of keywords that people are typing in to find your website
Limit Login Attempts – helps to keep out bots and hackers from getting into your site
URL Rotator – really helpful tool for cloaking links and making them prettier, especially if you’re doing affiliate marketing
WP Zero Bounce – redirects the user if they come to your site and hit the back button (very useful for affiliate marketing)
Creating And Adding Google-Friendly Content To Your Website
Now that you’ve got your website all setup and your theme and plugins all set up, you’re 95% there.
The main point delegated do is to simply add content.
If you’re on a bootstrap budget or simply actually want to write, you can develop the content yourself.
But if you have a spending plan to work with and you’re not a writer, you may consider contracting out specific niche related short articles based around the subject or style of your site.
If you’re considering having someone else write content for you, here are a few websites I recommend:
iWriter – This is a very affordable marketplace for outsourcing content. I would go for articles that are 1000 words or more and only work with writers that have a 4 star rating or above. You can get content written cheaper, but these are a few good metrics to start with.
BKA Content – Tf you have a more technical or specialized niche or topic, I would use these guys. They are more expensive, but in my experience they do a very good job and the quality is generally much higher than if you went to an article marketplace.
Format For Outsourcing Articles
My template for what I give writers when outsourcing articles is very simple.
I first decide what keyword, phrase or topic I want the writer to write on…
And then I give them this template:
Conclusion Paragraph/Call To Action
It’s very simple and is essentially the same format as all the papers or essays you probably had to write in grade school.
That’s it. Don’t overthink it.
If You’re Writing Your Article Yourself
Now, without getting all technical and diving really deep into SEO (search engine optimization) and how Google ranks content in it’s search engine, what Google is looking for is really pretty simple.
Google’s main objective is to deliver the best possible search result to the user for the specific search phrase they typed in.
So, if you’ve got the most relevant article out there, with the most value and information about that specific topic…YOU WIN!!
So, how do you do that?
The way I would recommend going about this is to first do some research.
I like to use a keyword tool called KeywordTool.io, which gives you a list of long tail search phrases that people type in related to the keyword you search for.
For instance, if you were to type in “siteground” it knows that the most relevant results for the keyword “siteground” are all related to the hosting company. So, it’s going to give you a huge list of relevant keywords that people are typing into Google about that particular subject or phrase.
Exactly what I like to do is the copy that list of keywords into a note pad and start to cherry pick ones that I can compose an actually meaty article about.
I’ll group related keywords into areas and those will be my paragraphs and subheads.
Then when you go through and outline the direction and circulation of the post you’re going to write, you now have a blueprint for precisely what to write … you merely just elaborate on each of the keywords and prior to you know it you’ll have a really in-depth article that answers the questions of several of the long tail search phrases that people commonly key in about that particular subject.
These are the sort of articles that Google enjoys. It would much rather rank one really good post for lots and lots of keywords than several short articles and pieces of material for specific search phrases.
So, by putting a little bit of extra work in on the front end and doing what most other people won’t take the time to do, you’ll really set yourself apart from your competition and you’ll see the organic traffic naturally start to pour in over time, without the need to purchase expensive backlinks to boost your pages in the SERPS.
Using Backlinks To Boost Your Search Engine Ranking
Now, I just mentioned that if you structure your articles properly and focus on crafting an actually extensive piece of material that targets many of the search expressions that many people type in about that topic, that alone will resolve a lot of your SEO and ranking issues.
Nevertheless, if you do that and you’re website still isn’t really ranking for they keyword you want it to … or possibly that specific niche is relatively competitive, the only method to increase your blog post or site is to obtain external backlinks (other authority websites) indicate it.
Traditionally this was done through visitor posting on other pertinent blogs and websites, however this is extremely tough to make take place and very time-consuming.
So, the best option (which is actually also way easier) is to just buy authority links from other sites.
There’s several options out there for this but these are a few of my faves:
Blackhatlinks – A great place for affordable wiki, bookmark and social signals links.
Fiverr – Another great option for affordable social signals and bookmarks. Their site search kind of sucks, but if you use the categories and sort by top rated you’ll usually find the best gigs that way.
The HOTH – You can also buy social signals and all other types of links here, but this is a solid source for powerful high authority backlinks, which can really give your site a boost. These links are called HOTHBlitz.
Additional Hosting Information
Setting Up A Custom Email Address With Your New Domain
So, up until now you’ve probably just used free email providers for receiving email, but now that you’ve got your own custom domain name, you may want to have people email you at something like “[email protected]” and add that email to business cards. So, there’s actually several different ways that you can go about doing that.
If you chose Namecheap for your domain registrar you can actually setup a custom email address within your Namecheap account and have it all hosted there. You can either redirect a custom email to an existing address (free). Basically when someone emails “[email protected]” you can have it forward to an email you check regularly like a Gmail account.
OR you can setup an actual webmail account associated with that custom email address within your Namecheap account. And that option is only a few bucks per year.
You can setup a webmail account through your hosting account. So, within your cPanel or back office you must see a section for e-mail. If you don’t, reach out to support and they will help you discover where it is.
You can setup as numerous e-mail addresses and webmails as you select, and you’ll be able to inspect them through your hosting account or if that’s a little troublesome for you, you can also link those webmail accounts to Apple Mail or Outlook or whatever program you utilize to inspect and organize and manage your mail. There are generally support articles and tutorials in the web hosting knowledge base on how to do this, but if you run into any issues, simply reach out to your hosting support and they’ll have the ability to help you out.
And last, you can create a Gmail account using your custom domain. This is called Gmail for Business and costs between $5-$10/month but it’s totally worth it if you don’t want to login using the clunky hosting webmail or you don’t use Apple Mail or Outlook. And with this option all your mail will be delivered to you in a familiar way, with the Gmail interface.
Using FTP Programs To Upload Your Website Files
First off…what the heck is FTP?
FTP stands for file transfer protocol and is just a fancy term for a program that communicates with your web host and allows you to upload, edit and delete files in your hosting account from your desktop, and without having to login to the cumbersome hosting back office.
FTP programs are really useful and save lots of time when adding several files to your site at once or large files.
You can use the basic file uploaders in your hosting back office to upload most files, but there is usually a file size limit for that tool. So, if you have a file that’s bigger than about 500MB, you’ll probably wind up having to use a FTP to transfer and add that file to your website.
You should be able to find instructions on how to use each of these on YouTube or the hosting knowledge base.
Earning Money By Promoting Hosting Companies
This whole article has been primarily about how to get setup your hosting account so that you can get started making money by driving organic traffic to website or blog, but did you know that you can actually make money by referring others to your same hosting provider?
And not only that, web hosting business have some of the most profitable affiliate programs. There are lots of popular blog writers that make 6 and even 7 figures each year in commissions, referring others to hosting strategies.
Hosting is among the simplest things to offer and suggest too, since it’s something that the majority of everyone requires. If you’re planning to begin your own website and want to full control over every element of that site, then you’re going to need to buy your very own hosting.
So, that’s just something additional to consider when you get going and have everything setup.
TIP: Another tip as far as making money from hosting is becoming a reseller. There are in fact only a handful of huge hosting business worldwide. Most other sites out there that you believe you’re buying hosting from are in fact just resellers of a bigger hosting company, indicating all the back end techy stuff is preserved by the parent business and the site from where you acquired your plan or strategy from is just spending for a reseller account from a company and simply marking it up and selling it to you. And you can do the specific very same thing. Reseller accounts are extremely low-cost, as well as if you just get a handful of business, you can produce several thousand dollars each month with very little expense or overhead … so, that’s certainly something to think about.
Just To Wrap Things Up
Which’s pretty much all there is to it.
I know it may look like a lot if this is your first time, once you’ve bought and setup a website one or two times, it gets to the point to where it simply takes a couple of minutes.
The only time consuming part is the article writing … however, once again, that can all be outsourced.
And then if you’re releasing extremely appropriate content (that resolves your visitor’s questions) regularly and you’re still not ranking where you want to, simply purchase some backlinks and wait. Then you might need to purchase some more … and after that wait some more. But eventually you’ll rank.
And if you’re looking for a great tool to keep track of all of your search engine rankings without you having to manually type each phrase in and check every day, there is a great tool called ProRankTracker which keeps track of all of your rankings in one simple dashboard.
Hopefully you got a lot out of this article and it answered most of your questions about setting up your own blog or website from scratch, but if you’re looking for some additional SEO tips and strategies, check out my SEO Siphon Strategy.